Italian Gold Designs to India

Posted by Fashion Tips on Saturday, August 8, 2009

Gold is counted amongst one of the classics which can never fade away. Introducing best of Italian gold designs to India, World Gold Council unveiled Gold Expressions 2009 on the ramp yesterday evening in Mumbai. The event took place in association with Vicenza Fair International, Anglo Gold Ashanti and D’damas. These alluring classy designs were carried by some of the top models of the industry, Carol Gracious, Fleur Xavier and Sonal Rawat elevating the aesthetic value of gold. Beautiful costumes were designed by designer duo Dev R Nil. The multi talented Sophie Chaudhary was the host of the evening and allured the audiences with her wonderful performance. In her words, "beautiful costume, lovely music and sparkling gold jewellery, the combination just makes me alive. I am very fond of gold and I feel, in India gold had its own traditional value. My mother has given me such traditional gold pieces which she got from her mother and older generations. This line of designs by Gold Expressions is amazing and perfect contemporary designs for today's women." The lines comprised of three themes- Connect, Extraordinary and Transform. 'Connect' depicted the designs bridging the cultural and traditional boundaries with a mix of contemporary touch. It was a thrilling collection with colour and texture and intricate details. 'Extraordinary' took inspiration from ordinary forms turning into unconventional shapes. This line was reminiscent of fun with fashion. 'Transform' was more feminine and elegant and also softer in technicality. It was a symbolic representation of dominance of nature inspired by scientific advancement highlighting the intrinsic connection between the two. Mr Mehul Choski (chairman and MD, Gitanjali Gems) said at the occasion "D'damas gold has always been known for its exclusive designs, aiming to create aesthetically appealing jewellery for discerning Indian Women and with this collection, we link with a woman's style and individuality."

This exquisite range of Italian designs, gave gold a new direction enhancing feminity through a perfect mix of fashion, modernity and refinement. By and large it was a gold sparkling soiree with wonderful sensual music attended by creme de la creme of corporate industry. Saris are to Satya Paul what Obama is to world politics. The iconic brand Satya Paul is known globally for its signature prints, ingenuity of designs and a vivid colour palette and innovative draping, but also written off as being stereotypical and lacking inspiration at times. However, this festive season, Satya Paul seems to be trying to break the genre and likewise has come up with a bridal collection replete to leheng as and cholis with that added touch of Indianness. Though there may not be anything epoch making about the silhouettes, the colour scheme and the prints are noteworthy. Says Puneet Nanda, "Satya Paul's evolution from a quintessential Indian designer sari label to a global brand for international couture is rested upon the intrinsic value, of proactive response to the entire universe it operates in and not just the fashion fraternity", the Head Designer explained the reason for churning out a collection in which saris are not pre dominant. If you want to get more information you can see here Fashion Week Coverage and found details.

The fluid form, flamboyant use of colours and experimental dash are key-defining elements that render the label a creative freedom to be used in this festive collection. Puneet's collections are a reflection of the artist and art curator within him. Each sari is a 6-yard canvas for Puneet where he paints and designs all that influences and inspires him. The creations are known to have been inspired by classical art forms such as Calligraphy, sculpture and many genres of art. The label has a varied range of extended product lines which comprises of saris, bridal wear; fusion and western clothing consisting of scarves, bags, accessories and fabrics. It also has the Tie bar, which has an exclusive collection of designer ties.

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